The Person
The Origin
Born in former Yugoslavia, in Sarajevo. After graduating in Arts School, I studied in University of Philosophy and Literature. During the civil war in Bosnia, I was a professor of History of Arts and Literature. For almost 20 years, I have lived in Quebec city, Canada. Never abandoned creating...Along with painting and photography, working like image consultant and stylist in many fashion stores. Today, I am still working in the fashion industry...
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The Experience
The job of any (good) stylist is to notice the world around them. To pay close attention, to glimpse...Sometimes when we look too close, we discover the things that we don't love to see. Sometimes it can't be shocking. Ultimately the joy in the making of clothing sadly became the joy of making the profits. In the process of the fashion industry, in my experience, I saw so many bad images : tons of plastic bags, cardboard and paper being thrown in overflowing garbage... every day for so many years. It makes me sad and anxious. I'm worried and i'm thinking : how many sad images of giant bags of garbage is enough for just one image of a happy and smiling customer who puts one clothing item in his fancy bag. It takes 2700 L of water for one t-shirt. Is it worth it?
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The Ambition
Rude and pushing marketing in the overproducing clothing industry is destroying the Earth's Ecosystem. Each year, made in the 3rd world countries, 100 billion new clothes arrive and join already overflowing stores. I love the idea of recycling, ideally keeping the good old clothes for saving the good old planet.
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